What began as a mother’s desire to give her children the best possible health—both inside and out—is now
i play., Inc.
Founded in 1982, i play. focuses on values that prioritize protecting
our children and the Earth. Our company has always been about doing
the best thing, the right thing for babies. We are committed to
leadership in continually learning about product materials and potential
health and safety issues concerning these materials. In 2003 we
discovered the use of PVC in baby products. We researched and educated
ourselves about the dangers of PVC and ensured that all of our products
were PVC-free. In 2006 we learned about similar concerns over BPA, a
petroleum-based hormone disrupter, and quickly eliminated it from our green sprouts® products. Now we are researching petroleum-free materials and other healthy ways to take care of babies and toddlers.
As parents, store owners and good managers, it is important to
educate ourselves about what is best for our babies, which includes
finding responsible companies. One of i play.’s primary goals is to help
parents navigate their way through information, products and trends in
order to make sound decisions about the care of their family.
Some choices we offer include materials that encourage healthy development from the inside and the outside:
• Natural, non-petroleum materials such as plant starch, plant fiber, wood, and cotton
• Non-petroleum materials such as glass, silicone and stainless steel
• BPA-free plastics such as Polypropylene (PP)
• Natural fibers such as cotton and plant-based non-wovens
• Organic cotton which promotes sustainable farming
• PVC-free waterproof materials such as EVA and polyurethane coated polyesters and nylon
• Sun protective fabrics of UPF 50+
• Flexible and breathable fabrics for active play
Our products undergo extensive testing and conform to all US
ASTM, FDA and CPSIA standards. We believe it is a company's
responsibility to monitor the quality and safety of their products.
design our products in Asheville, NC and work with independently-owned
factories in China, Thailand, Korea and Taiwan. We adhere to fair labor
and environmentally-responsible standards.
We know that parents’
needs for their children are varied, so we’re always looking for choices
to help make parenting easier and more fun. That is why we make
baby-friendly i play.® and green sprouts® products for little ones.
—Becky Cannon, President