Ju-Ju-Be® was started by the dynamic duo of diaper bags. Why did we start up a whole new brand? Because despite the great fashion (and even some great features) of the other brands, there were still some things lacking. No one had put to use the latest in technology. No one had successfully acted on the idea that fashion and function aren’t mutually exclusive. No one else had delved into the deep realm of anti-microbes and anti-stick coatings. Everyone else says that diaper bags aren’t rocket science. We think they can be. Along with being a lot of fun.
BumRite Says: These are the best bags! So detailed. So organized. Thermal pockets to keep bottles warm or cold. Machine Washable! Easy to find things on the inside because they use a contrasting liner. Zippers are tough. This bag will last AND make you look good! Super impressed.